Global Marketing Leader Driving Exponential Growth

14+ years of experience scaling businesses across APAC, Europe, North America, and the Middle East. Specializing in AI-driven marketing automation and campaign innovation.

5M+
Pipeline Influenced
180%
LinkedIn Growth
14+
Years Experience
Mariam Khan - Global Marketing Leader
Marketing Expert
AI-Driven Strategy

About Mariam Khan

A visionary marketing leader with 14+ years of experience driving exponential growth for global brands across diverse markets and industries.

Transforming Businesses Through Strategic Marketing Excellence

With over 14 years of experience in global marketing leadership, I've had the privilege of driving growth for industry leaders including Intellect Design Arena,General Mills, and Ogilvy & Mather.

My expertise spans across B2B, B2C, and D2C marketing, with a special focus on AI-driven marketing automation, cross-cultural campaign management, and data-driven strategy development. I've successfully scaled businesses across APAC, Europe, North America, and the Middle East.

As a strategic consultant, I help businesses navigate complex market landscapes, implement cutting-edge marketing technologies, and achieve sustainable growth through innovative campaign strategies and team leadership excellence.

B2B MarketingD2C StrategyMarketing AutomationCampaign InnovationTeam LeadershipGlobal Markets

Career Highlights

Global Marketing Leader

Intellect Design Arena • Present

Leading strategic marketing initiatives for fintech solutions across global markets.

Senior Marketing Manager

General Mills • 2018-2021

Drove D2C expansion across 20+ regional markets with innovative campaign strategies.

Account Director

Ogilvy & Mather • 2015-2018

Led award-winning integrated campaigns for major consumer brands.

Key Achievements

5M+ Pipeline Influenced

Successfully influenced over $5 million in sales pipeline across multiple industries

180% LinkedIn Growth

Achieved 180% follower growth for enterprise clients through strategic content

Global Market Expertise

Led campaigns across APAC, Europe, North America, and Middle East markets

Award-Winning Campaigns

Multiple industry recognition for innovative integrated marketing campaigns

Core Expertise

Strategic Planning

Go-to-market strategy and execution

Marketing Automation

AI-driven campaign optimization

Cross-Cultural Marketing

Multi-regional campaign management

Performance Analytics

ROI tracking and optimization

Strategic Marketing Services

Comprehensive marketing solutions designed to drive growth, optimize performance, and establish market leadership across global markets.

Marketing Strategy & Market Expansion

Comprehensive market analysis, competitive positioning, and strategic roadmap development for sustainable growth.

  • Market Research & Analysis
  • Competitive Intelligence
  • Brand Positioning Strategy
  • Growth Roadmap Development

GTM Planning & Execution

End-to-end go-to-market strategy development and execution for product launches and market expansion.

  • Launch Strategy Development
  • Channel Partner Management
  • Sales Enablement
  • Market Entry Planning

D2C & eCommerce Optimization

Direct-to-consumer strategy development with focus on digital transformation and customer acquisition.

  • eCommerce Strategy
  • Customer Journey Optimization
  • Conversion Rate Optimization
  • Digital Transformation

Integrated Campaign Management

Multi-channel campaign development and execution with emphasis on measurable ROI and performance optimization.

  • Multi-Channel Campaigns
  • Creative Strategy
  • Performance Optimization
  • ROI Measurement

Team Leadership & Cross-Cultural Collaboration

Building high-performing marketing teams and managing cross-cultural marketing initiatives across global markets.

  • Team Development
  • Cross-Cultural Strategy
  • Performance Management
  • Leadership Coaching

Marketing Technology & Automation

AI-driven marketing automation implementation, technology stack optimization, and process improvement.

  • Marketing Automation
  • AI Implementation
  • Tech Stack Optimization
  • Process Improvement

Performance Tracking & ROI Analysis

Comprehensive analytics setup, performance measurement frameworks, and data-driven optimization strategies.

  • Analytics Implementation
  • KPI Framework
  • Performance Dashboards
  • Data-Driven Insights

Ready to Transform Your Marketing Strategy?

Let's discuss how we can drive exponential growth for your business with data-driven strategies and innovative marketing solutions.

Success Stories & Case Studies

Real results from strategic marketing initiatives that transformed businesses and drove measurable growth across diverse industries and markets.

Banking Sector Pipeline Growth: 300% Increase
B2B FinTech

Banking Sector Pipeline Growth: 300% Increase

Intellect Design Arena

Challenge:

Low pipeline conversion and limited market penetration in competitive banking technology sector.

Solution:

Implemented AI-driven lead scoring, personalized nurturing campaigns, and strategic partner enablement programs.

300%
Pipeline Growth
45%
Conversion Rate
5M+
Revenue Influenced
Lead GenerationAI AutomationB2B Sales
D2C Regional Expansion: 20 Markets in 18 Months
Consumer Goods

D2C Regional Expansion: 20 Markets in 18 Months

General Mills

Challenge:

Scaling direct-to-consumer presence across diverse regional markets with varying consumer behaviors.

Solution:

Developed localized content strategies, cross-cultural marketing campaigns, and region-specific distribution channels.

20
New Markets
180%
Market Share Growth
65%
Customer Retention
Market ExpansionD2C StrategyLocalization
Award-Winning Integrated Campaign Strategy
Agency Success

Award-Winning Integrated Campaign Strategy

Ogilvy & Mather

Challenge:

Creating breakthrough campaigns that drive both brand awareness and measurable business impact.

Solution:

Integrated multi-channel approach combining traditional media, digital innovation, and experiential marketing.

85%
Brand Awareness Lift
3
Industry Awards
40%
Sales Increase
Creative StrategyBrand BuildingIntegrated Campaigns
AI-Driven Lead Nurturing: 20% CPL Reduction
Marketing Automation

AI-Driven Lead Nurturing: 20% CPL Reduction

Technology Startup

Challenge:

High cost per lead and low conversion rates in competitive B2B technology market.

Solution:

Implemented machine learning algorithms for lead scoring, predictive analytics for timing, and personalized content delivery.

20%
CPL Reduction
75%
Lead Quality Improvement
3x
Marketing ROI
AI/MLLead GenerationMarketing Automation

Proven Track Record of Success

5M+
Revenue Influenced
50+
Successful Campaigns
25+
Markets Expanded
300%
Average Growth

Let's Drive Your Growth Together

Ready to transform your marketing strategy and achieve exponential growth? Let's discuss how we can take your business to the next level.

Get Started Today

Get in Touch

Global Reach

APAC • Europe • North America • Middle East

Schedule a Consultation

Book a 30-minute strategy call to discuss your marketing challenges and explore how we can drive growth together.

Why Choose Mariam?

Experience14+ Years
Markets Covered25+ Countries
Pipeline Influenced$5M+
Success Rate95%